Hacking the Human Mind
30 September 2025Synopsis
BEHAVIORAL SCIENCE LESSONS FROM THE BEST
All marketers aim to learn from the best. But how do you identify the tactics responsible for a company’s success? A stab in the dark?
Here’s where behavioral science can help — because unlike much of marketing theory, it has a solid evidence base.
Spot the behavioral biases, and you can understand why a tactic works.
Get a Behavioral Superboost
Brands can be mystifyingly successful. Why are customers happy to pay a premium for things that should be free, like water; things that should be cheap, like milk; and things that would do the same job at half the price, like vacuum cleaners?
In Hacking The Human Mind, we identify the behavioral-based approaches that helped take 17 leading brands to the top. So you can learn from the winners and power-up your marketing.
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WHAT PEOPLE SAY about THE ILLUSION OF CHOICE and THE CHOICE FACTORY
“Marketers are likely to be enriched intellectually and commercially by this book, which offers a trove of useful insights that are both grounded in scientific research and presented compellingly.”
– ROBERT CIALDINI, Author of Influence and Pre-suasion
“This book will make you better at your job. If you’re trying to get your head around behavioral science, or how to apply it, look no further — Shotton has done all the hard work for you.”
– JONAH BERGER, Author of Contagious
“No one should be allowed near a layout pad or a keyboard until they have read this book. It is an antidote to the tediously direct and transactional nature of much of modern
marketing.” – RORY SUTHERLAND, Author of Alchemy, Vice-chairman of Ogilvy
“Explains lesser-known research in an easy-to-read manner to give consumers and businesses insights into how products persuade.” – NIR EYAL, Author, Hooked
Details
30 September 2025
9781804091326Reviews
“This is a great book. Practical, generous and insightful.”SETH GODIN, 22x bestselling author, entrepreneur and teacher
“This is a book for the ages. The authors have ingeniously used behavioural science to reverse-engineer the psychological genius that lies hidden behind many of the world's greatest brands.”RORY SUTHERLAND, author of Alchemy
“Shotton and Flicker unpack how the smartest brands use behavioral psychology to genuinely shift consumer preference. Clear, engaging, and refreshingly practical, this book belongs in the hands of anyone serious about understanding what truly moves people."NIR EYAL, bestselling author of Hooked: How to Build Habit-Forming Products
“Superb marketing is both an art and a science. I know of no better proof than in the engaging and illuminating content of this book, which shows how some of our most successful brands simultaneously mastered each to great effect. It’s a book I couldn’t put down.”ROBERT CIALDINI, New York Times bestselling author of Influence
