The Reputation Playbook

This book is a must-read for any business leader looking to not only protect, but grow your corporate reputation in the digital world.Gary Lubner, CEO of Belron

The Reputation Playbook lays the foundation for a a new strategy for looking at reputation management in this era of [. . .] social media.Charles Franklin, Small Biz Trends

With as much as 30 per cent of company value tied up in reputation, it's far too important to be left to comms. Janson is clear that companies need a reputation-aware culture where every stakeholder knows "what you stand for and what your behaviours are" and is admirably clear on how to get there, how to measure it and how to fight a reputational crisis. This is a rich and rewarding book, and when even Ryanair wants to change its public face, it could hardly be more timely.People Management

...Janson spoils us: alongside her thorough investigation into modern reputation management, she takes care to offer proper, actionable advice for CEOs. The Reputation Playbook is an energetic, cliche-resistant guide to the issues of reputation management that harm Fortune 500 companies and startups alike. Given the depth and volume of her research, it doesn't hurt that it's also an easy and enjoyable read. The author offers workable solutions to bone-deep PR problems, and invites both the aspiring entrepreneur and the battle-hardened CEO to ask vital questions of themselves...Towards the beginning of the Playbook, the author promises to encourage you to think differently about your reputation and by the end of it, you will.Heather Baker, B2B PR blog