Synopsis
Copywriting is easy. Copywriting is hard. It's frustrating, rewarding, draining, thrilling and, in almost every way, a lot of fun.
It's also the job Andrew Boulton has been doing, writing about, and teaching others to do, for more than 10 years.
Now, he's gathered up all the experiences, observations, lessons, fleeting successes and crushing failures he's accumulated in that time to help copywriters, new and old, come to terms with the baffling life of an alphabet wrangler.
Details
29 March 2021232 pages
9781838434304Imprint: Gasp Books
Reviews
Packed to the gunwales with witty observations, valuable insights and timeless advice, Copywriting is… is a warts ‘n’ all interrogation into the different lives, minds and worlds of copywriters today. Perfect for junior writers and experienced wordsmiths alike, it’s an inspiring, entertaining and addictive read.Gyles Lingwood, Author of Read Me
Copywriting is as troublesome a word as it is a profession. It is, as you’ll discover in Andrew’s excellent book, a great many things. But it is also not a thing. It is a contradiction, a shared illusion. In truth, there are just different combinations of words and sentences. Some persuade you to feel something, some don’t. What makes Andrew’s book so enjoyable is that the words and sentences he combines to describe our shared illusion are so effective, they might just persuade you it’s real.Glenn Fisher, Author of The Art of the Click
If you love losing yourself in long copy, dip in!Jane Evans, Creative, Activist & Keynote Speaker
What to write about a book on copywriting? I read it (in one sitting). My mind wandered (a good thing according to the author). I learned two new words (eremitic and sesquipedalian). I searched up two of the sources (and plan to go back to the many useful-sounding ones). I think you should read this book (at least once a year, for the rest of your life).Diane Young, Cofounder & CEO of The Drum
