Blue Ocean Shift

Kim and Mauborgne have followed one blockbuster book with another. BLUE OCEAN SHIFT takes the groundbreaking principles of their original work and offers a smart, systematic plan to help any organization move from competing in existing markets to creating new markets altogether. You needn't be an entrepreneur or techie to take advantages of these insights. You just have to be willing to challenge the assumptions of your industry, ask fresh questions, and - get this - embrace your humanness?Daniel H. Pink, New York Times bestselling author of Drive and To Sell Is Human

The challenge of any business is to grow in markets that are crowded and competitive, and to do it in a way that is intelligent, effective, and humane. In BLUE OCEAN SHIFT, you will find all of that and more as Kim and Mauborgne guide you on a journey that will open your eyes to the untapped growth opportunities in your business, whether you are a startup, small business, or Fortune 500 company.Ram Charan, CEO and board advisor, New York Times bestselling author of Execution

BLUE OCEAN SHIFT is great: Practical, useful, real-world.Inc.

An exciting new book that synthesizes their experience in assisting with the implementation of Blue Ocean strategy....BLUE OCEAN SHIFT provides us with a comprehensive guide to enable any organization with the right mindset to launch and implement a Blue Ocean initiative.Forbes