Book cover for Working Backwards

Working Backwards

Synopsis

Details

18 February 2021
304 pages
9781529033854
Imprint: Macmillan

Reviews

Colin Bryar and Bill Carr dive deep into how Amazon has become the company to study if you want to succeed in 21st-century business.
For those looking to change the world in ways (very) large and small via innovation and business, my strong recommendation is to dive deeply into Working Backwards . . . I anticipate Working Backwards to quickly become required reading in board rooms and classrooms around the world
Colin Bryar and Bill Carr have operationalized the core management practices that lie behind Amazon's success . . . You'll want to have your highlighter ready and keep this book close at hand for quick reference.
Leaders who want to foster customer obsession and drive operational excellence within their organizations should read this book.